For more than 30 years, Vivons en Forme (VIF®) has supported local authorities in implementing prevention initiatives that encourage healthier lifestyles.
Our method combines two complementary approaches:
Because information alone rarely changes behaviour, we focus on creating environments where healthier choices become easier, more appealing and more natural.
In under three minutes, discover the key principles behind the VIF® method and how social marketing helps us design prevention initiatives that are both effective and sustainable.
We study behaviours and gather insights from residents, professionals and local authorities to identify barriers and drivers of change.
Our aim is to understand why certain behaviours are difficult to adopt before designing solutions.
Initiatives are developed jointly with local authorities, frontline professionals, families, researchers and local partners.
This co-design approach ensures that solutions reflect the realities of each community.
Before being rolled out more widely, initiatives are tested in pilot communities. This Living Lab approach allows us to:
We always favour testing before scaling up.
Once validated, initiatives are made available across the Vivons en Forme network.
Their impact is then assessed so that we can continuously improve our methods and maintain their effectiveness.
Individual behaviours are shaped by many factors: family, school, healthcare professionals, community organisations, the urban environment and local policy.
That is why Vivons en Forme brings local stakeholders together around a shared objective: creating environments that support better health.
This collaborative approach helps align local action and strengthen its impact over time.
Local authorities play a central role in prevention.
They can bring local stakeholders together, shape everyday environments and develop initiatives that respond to the needs of their communities.
By supporting municipalities and inter-municipal authorities, Vivons en Forme helps create places where healthier choices become easier in everyday life.
Observe before acting, so that real needs can be identified.
Develop solutions with residents and local stakeholders.
Trial initiatives in pilot communities before wider deployment.
Measure results to continuously improve our interventions.
Make proven, easy-to-use tools available to local authorities.
For more than 30 years, Vivons en Forme has developed its work with scientific evaluation at its core.
Our methodology has been the subject of several international publications demonstrating its effectiveness, particularly in preventing childhood overweight and obesity.
Today, the network includes:
This scientific foundation supports the quality of the initiatives offered to local communities.
Every community is different.
That is why our tools, training and initiatives continually evolve through feedback from local authorities, field evaluations and advances in research.
Our ambition is simple: to provide solutions that are increasingly effective, accessible and relevant to residents’ needs.
Would you like to join the Vivons en Forme network or learn more about our programmes?
